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Mag+

How to make IPad magazines with Mag+

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There are basically three different publishing platforms to choose from to create magazines for e-readers: Adobe Digital Publishing Suite,  Wood Wings Digital Magazine Tools and Bonniers Mag+. Quark has recently announced that they are also about to release a version, so a fourth solution is on its way to the market.

 

Actually, it differs little between the three solutions available today.

 

- Adobe, Wood Wing and Mag + is all basically the same way. There are plug-ins for Adobe Indesign, so it’s very easily to get started and create IPad magazine.

 

For an ad, it means that it is not really a big step to take to learn to create papers for IPad. It is simply about learning how the platform works.

 

Mag+ is, in addition to a plug-in for InDesign, also a server service that helps to distribute the magazine to readers and a client app that readers use in their IPad. Nor are differences between the three solutions.

 

- All three have a similar setup.

 

Price wise, they are a little different, but there are not any major differences. Some differences are, however, in terms of features, including the ability to add slideshows.

 

- In the Mag+, you can build pages once, and they work automatically in both portrait and landscape modes. That means you can spend more time on the creative, and less on the double work. Both Adobe and Wood Wing you have to build each page twice, once for portrait mode and once for landscape. The option which is to force readers to have their IPad standing. Like many magazines use today.

 

Mag + has the most flexible approach, because it forces the designer to make two versions of each page.

 

Since all the IPad is so new, there were no ready-made templates to work from. There are still no standards for how best to build a magazine for IPad, and no convention for how newspapers should be read has had time to become established.

 

- It is up to everyone to look at whats already there, cherry-picking and creating their own version.

 

The idea was that we would create a template system which can then be reused by the next number of the magazine.

 

To begin with, we produced a pictogram system to create a recognition factor. An important aspect here was to make arrows showing which way the reader should move in the newspaper.

 

Then we created the structure that would make it easy for readers to find out both in the newspaper as in individual articles.

 

- The top of the page should be like a newspaper, so when users move horizontally they see the headlines and if they are more interested in something they read down. Each step to the right is a new article or a new part of a larger article. We use large pictures, headlines and arrows showing how the reader comes on.

 

- It is easy to think that you should make suggestions as you do in a printed newspaper, but it is impossible to think like that. You have to think new from the beginning. 

 

The entire ad-work should be done first in Indesign and the pluggin Mag + then determine, what happens when the reader turns the IPad, or how a link should work.

 

- Do not use the effects for the sake of power, simply because they exist. Avoid having too many things that move, too much transparency. It may be too much on this little surface clutter for the reader.

It is possible to zoom the images if you use HTML elements that seamlessly added into the design.

 

- What you must remember is that if you want to zoom the images they need to be larger and the magazine will take longer for the reader to download. Do you feel that it is worth it as it is possible to implement.

 

When IPad magazine is completed and will be published in the app store, it requires a yes from Apple. The company must agree to all the papers before they allow their publication.

 

- You have to be out in time, to get their basic app approved. Expect that it may take a week or up to ten days.

 

 

New terms with new media and new platforms, 

 

"Pinning". It is about all the items to go with and end up in the right place when the user rotates the page. This was technically quite difficult to get to work and it took some work and testing for it to be perfect.

 

"Snap to". Here we have a picture in the background and then the A-layer on top of it. When the reader change sides, the picture and the A-layer at different rates.

- There will be a cool movement effect. This works well for gadget pages or technology pages.

 

 

Final

The Mag+ pluggin is quite limited, but there is still opportunity to do some cool things. The work surface consists of three layers, one called the A layer is always on top.

 

Some disadvantages of Mag+ is that there is a ready template for content, a content list, which all must use. Which we think is boring. Otherwise, a limitation that all materials are turned into images when it is published and it makes it difficult to zoom.

 

 

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